Once you have high-performing data-driven ads and audiences, you are set up for scale and a record holiday or season.
Now it all comes down to scaling velocity. Many advertisers get this wrong and when they do, it counteracts everything you’ve done up until this point.
There is an art and a science to not being too aggressive and also not being so timid that you leave opportunity on the table. The science part can be solved by working with the FB algorithm properly.
The art of scale can be solved with preparation. With enough time, you can project out the days/weeks/months of a season or holiday and call your shot on the revenue goal you want to hit.
With Laura from Notes To Self, she predetermined that her goal was to hit a record month of $100,000 or more in revenue...even though the year before she had only done 15k.
She asked if that was a crazy goal or did I think it was realistic?
I answered... we better get started now on ad data, audiences, and scaling velocity.