Mitch, Brian and Jordan Craig are awesome. They have always had their eye on the ball and are super smart and disciplined marketers. They just needed help putting the right structure around their ad strategy and how to execute profitability so they could finally scale.
The big unlock for them started with audiences.
Once we locked in on a repeatable and scalable audience creation strategy, ad profitability improved immediately. Seriously, immediately. The same ads, same everything. We changed their audience strategy and their campaigns shot up from 3x to 5x.
At that point, Mitch and Brian were really on their way. Now armed with real profit and the roadmap to scale, we now set our focus on a real integrated campaign strategy.
Using industry ad data, we were able to identify a video strategy and execution that was working really well across the category as whole. Once we aligned on the execution strategy, Mitch was able to quickly implement the videos, audiences and funnels that brought it all together.
Reaching $1M in ad revenue in one quarter with a 10x ROAS doesn’t happen by accident. It is the result of data-driven planning and smart execution.
Once Jordan Craig zoomed out from only thinking about random ads, they were able to create a breakthrough campaign strategy and execute it flawlessly. Next up...their first $1M month!