Laura and Notes To Self have an incredible mission that truly comes through in their communication and each one of their products.
The big shift for Laura started with her desire to really dive into the details of the way the FB algorithm actually works and how the most successful brands approach their ad strategy.
Getting Notes To Self to a record month of over $100k in ad revenue was a repeatable process that she’ll now be able to use month after month, season after season.
It all starts with ad data. We didn’t just sit down and write random headlines or ad copy and ‘hope’ they work. And we didn’t guess which images ‘might’ work. We used ad data to build each ad element from the ground up.
Once we had high performing ad elements, we built a smart and scalable audience strategy. What Laura now knows is that scale is all about building a successful audience creation system. Once you have that in place, you are set up for rapid scale.
Lastly, it all came down to scaling velocity. Many advertisers get this wrong and if you do, it undermines your attempt to scale up quickly, especially during a condensed time period. But Laura got it right and followed a simple and repeatable process that scaled her ads every week.
The results were outstanding and we have since set our sights even higher. There is no limit to what Laura and Notes To Self can achieve going forward!